The Office of Communications promotes and protects the university’s brand, in part by ensuring proper use of our logos. To ensure the consistence of Lawrence University logos and wordmarks across merchandise and promotional products, we participate in CORE81 licensing program, administered through the Collegiate Licensing Company (CLC). 

Any product (including hats, t-shirts, uniforms, blankets, or other promotional merchandise) that features the Lawrence University name or logo, including athletics and Bjorklunden logos, needs to be ordered through a licensed vendor. Only vendors who are licensed through CORE81 are permitted to use the Lawrence University name or logos. 

Interested vendors can obtain a Lawrence University license at any time through CORE81 by CLC. To begin the application process, contact


If you have any questions about our CORE81 licensing program, please contact associate vice president for communications


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