Personal Website Basics

"Not having a website is like not having a phone number. You have to have it. At least get a blog and put some images up. Every artist needs a website."
- David Gibson, curator & critic, New York (Bahandari & Melber, 2009, 77)

Remember that your website is not an autobiography; you don't need to include your entire life history. Show only your best work and provide relevant examples. Organize the content into sections and upload relevant documents or media to each.

Your website should have content you would be comfortable showing anyone. Choose colors and layouts that are best suited to your art. Don't use more than three fonts. Make sure it is easy to navigate. Keep it up to date with images, press, shows, your bio, etc. Do not include commercial work.

Below are some platforms that will help you get your website started.



Your homepage should be inviting - it is the first impression visitors will have of you. It needs to clearly convey what the site is and entice users to read more. Include your name, navigational buttons, upcoming shows and recent press.

Contact Info

Be careful how much contact information you include. You might even consider using a form for contact to avoid spam. You can also include a link to your gallery (if represented), as well as links to your LinkedIn, Facebook, Twitter, Instagram, etc.

Images & Clips

Follow the guidelines for samples. You may also want to consider using a watermark to avoid unauthorized copying or include a statement about how to contact you to request permission for use. Allow viewers to enlarge images. Use clips of videos and performances, rather than the entire work. Don't include prices for your work - this can cause problems if you decided to change your prices for a specific show or event.

C.V. or Résumé

Include links to other pages when available, such as the website of the gallery where you have an installation. Read more about résumés and curriculum vitae.

Press (or Text)

For pieces that only mention you briefly (such as group-show reviews), post the excerpt that talks about you and the link to the full article.



Artist Statement



Optional. Think of this section like a "favorites" page. It allows you to reveal yourself to visitors and adds context to your work. Include artists you love, galleries you admire, venues you've shown in, magazines and blogs you read.


John Artist was born in 1994 in Sheboygan, Wisconsin. In 2016, he received his Bachelor of Arts in Studio Art at Lawrence University. Artist has already been included in various important exhibitions, including "Portraits" at Lawrence University's Leech Gallery, Appleton, Wisconsin and "Together" at The Museum of Wisconsin Art, West Bend, Wisconsin. Upcoming shows include "Current Works" at re:generation, Appleton, Wisconsin. Artist currently lives and works in Appleton, Wisconsin.


(Artist Name) lives and works in (City, State) and was a (Year) recipient of a (Grant, Scholarship, etc.). She has exhibited solo exhibitions at (Venue, City, State) and (Venue, City, State). Her numerous group exhibitions include ("Title") at (Venue, City, State) and ("Title") at (Venue, City, State). (Last Name) was honored with the (Title of Grant/Award) in (Year). Public Collections include (Name) and (Name). She is currently working on (describe work in a few words) for ("Title") at (Venue, City, State) in (Year).

*Adapted from "Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career," Heather Darcy Bhandari and Jonathan Melber.