Phonathon: Is it for you?

Phonathon cultivates important skills.

Phonathon callers contact alumni, parents, and friends of Lawrence to update our contact
information, share Lawrence news and current events, and solicit contributions. Working at
phonathon will enhance critical and practical skills that will serve you for a lifetime, in fields
such as:

  • communications
  • public relations
  • customer service
  • non-profit
  • marketing
  • sales
  • finance

Phonathon prepares you for life after Lawrence.

Have you wondered about what you’ll be doing after you graduate? At phonathon you will
gain valuable networking opportunities as you speak with alumni who are now living in the
“real world.” Your conversations with alumni may help you find your own path!

Phonathon has an impact on Lawrence.

Phonathon is important to the college’s welfare. Callers are key figures in raising funds for
Lawrence. The more money callers raise, the more funding Lawrence can devote to research
and scholarships for students like you! It feels good to make such a difference.

Phonathon rewards its callers.

Of course, there are many rewards for callers’ hard work. Here are just a few examples:

  • $8.00 per hour
  • Cash bonuses
  • Snacks and beverages
  • Nightly games

If you’re looking for real-world work, you’re diligent and articulate, and you want to be
rewarded well, phonathon may be the job for you!

Phonathon is NOT for everyone.

We need students who are passionate about Lawrence and are willing and able to create
rapport with alumni, parents, and friends of the college in order to solicit and negotiate for
much needed support of the Lawrence Fund. You may be the only personal contact many
alumni, parents and friends receive from the college this year so it is imperative that you do
your very best on each and every call to engage them and encourage their support of Lawrence.

Phonathon Caller Job Description

Phonathon callers represent the college in raising funds for the Lawrence Fund. The callers are
responsible to Kayla O'Brien, the associate director of annual giving (ADAG) and during phonathon
shifts to the student managers.


  • Contact alumni, parents and friends of the college to educate them about the Lawrence Fund.
  • Establish a positive rapport with the alumni, parents and friends you call.
  • Respond to problems and answer any questions about the college. Represent the college positively in discussing issues that concern the alumnus, parent or friend.
  • Request a specific gift to the Lawrence Fund. When necessary, negotiate the pledge amount.
  • Update employment and address records of alumni and friends.
  • Maintain records of each evening’s calls.
  • Follow all other procedures and guidelines in the training manual.
  • Keep all donor information confidential. Prospects’ information, or discussion of it, is NOT permitted outside of the phonathon room.


  • Enthusiasm for Lawrence University and its mission.
  • Effectiveness and genuine warmth in contacts with others.
  • Strong verbal communication skills.
  • Speak clear and fluent English.
  • Comfort in soliciting gifts from alumni and friends.
  • Persistent in securing a pledge and negotiating the gift amount.
  • Strong character and a positive attitude.
  • Ability to work harmoniously with managers and as a team with other callers.
  • Organizational abilities and attentiveness to details.
  • Able to work two shifts per week. See working hours below.


  • The Lawrence phonathon is essential in order to thank past donors personally for their financial support and to ask them personally to continue that financial support. It is also important to contact less-frequent givers and ask them to contribute, in order to keep our base of donors broad.

Working Hours:

  • Phonathon shifts run from 6:15 p.m. to 8:45 p.m. Sunday through Wednesday. Some special shifts may be scheduled.
  • Students work a minimum of two shifts per week. Callers must commit to working the same nights on a regular basis (e.g. Sundays and Tuesdays every week).
  • Shifts during 10th Week, Finals Week and academic breaks are optional.


  • Phonathon callers are paid $8.00/hour.
  • Performance bonuses are awarded each term. An experienced caller working 3-4 shifts/week can earn over $100/term in bonus money.

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