Development Report 2013-14
By Calvin D. Husmann
Vice President for Alumni, Development and Communications
Gift income from private sources1 totaled $17.68 million, a 58.9 percent increase from last fiscal year’s $11.1 million. Gifts from alumni were up 125.6% and gifts from parents were down 17% from last fiscal year. Gifts received from friends are up 17.9% with $490,619 received this fiscal year versus $415,998 last fiscal year. Another aspect of giving—bequest income—was down over last year at $865, 634 versus $2.56 million. Membership in the Lawrence-Downer Legacy Circle grew to 917 living members from 852 in fiscal 2013. Gifts from corporations were up 265.7% at $398,248 versus $108,898 last fiscal year. Foundation giving was about even with last year’s total at $1,091,915.
Founders Club membership was up for fiscal 2014 with 768 members versus 724 last year (the record is 773 members set in fiscal 2008). Founders Club members contributed $2.57 million or 69.4 percent of Lawrence Fund gifts versus $2.25 million or 66.5 percent of Lawrence Fund gifts in fiscal 2013.
Support for Björklunden via the Boynton Society for operating gifts was up this year—$217,156 compared to last year’s $206,875.
In fiscal 2014, Lawrence Reunion classes, which includes the Milestone, Cluster and 55th Reunions this year, contributed $540,429 or 14.6 percent of all gifts to the Lawrence Fund. When including gifts, multi-year pledges, restricted gifts, and planned gifts (for the 50th Reunion), the Classes of 1959, 1964, 1974, 1983, 1984, 1985, 1989, 2004, 2008, 2009 and 2010 collectively committed over $10.1 million.
The alumni donor participation rate dropped this year to 35.8% from 37.5% and the number of alumni donors declined to 5,093 from 5,292 last year and 5,377 in fiscal 2012. We again conducted a “renewal” mailing this fiscal year. As of June 30, we have received 108 replies from the two mailings and raised $42,655. We also mailed anniversary cards to both prospects and non-prospects this year which continues to have one of our highest response rates (average of 13.3%), bringing in $42,741.
Lawrence’s overall alumni renewal rate has remained very consistent, and is something we are extremely proud of. The Annual Giving office has been keeping a historical record of the alumni renewal rate:
Overall alumni renewal rate*
*Dan Allenby, who currently serves as Assistant Vice President for Annual Giving at Boston University and is on the faculty for CASE’s Summer Institute and past chair of its Conference for Senior Annual Giving Professionals, provides grading scores for retention rates. A retention rate over 75% receives an “A.” Over the past two decades, Dan Allenby has worked, written, and spoken on the subject of Annual Giving and founded The Annual Giving Network, a group in LinkedIn where thousands of fundraisers exchange ideas and share best practices.
Gifts to the endowment totaled $9.83 million, an increase from the $3.39 million received last year. Within the $1,010,705 million plant gifts, $523,653 was received for the Banta Athletics Renovation, $1,800 for the Hawthornden Bricks Fund, $252 for In-Kind Gifts, $285,000 for the Richard and Margot Warch Campus Center, and $200,000 for the Tennis Facilities Improvements.
1Although the figures here presented are in compliance with standards adopted by CASE (Council for the Advancement and Support of Education) and NACUBO (National Association of College Business Officers), they differ from the presentation of gift income on the college’s financial statements. This report includes both gifts and payments on pledges received during 2013-14 but excludes new pledges received during the fiscal year. Financial statement gift income, on the other hand, augments these numbers by the value of new pledges received during the year and reduces them by the value of payments made on pledges received in the prior fiscal year.