Design Elements

Several “design elements” have been developed over the years to represent Lawrence or various subsidiaries or departments. These include, but aren’t limited to, the music notes “smile” used by the Academy of Music, the Björklunden leaf, the Main Hall cupola, etc.

Since these graphic elements do not fit within a unified visual architecture, they may no longer be used as logos—or incorporated into university logos. Nevertheless, since some of these visuals have a strong association with Lawrence—indeed, the cupola is the single most widely recognized visual associated with the university—they may be used as “design elements” in collateral materials, web pages or on university-licensed merchandise. However, care should be taken NOT to incorporate these images adjacent to, or as a part of, university or subsidiary logos.

Of special note is the university crest. The Office of Communications will determine when and how to use elements of the university crest as design elements. One example is the university PowerPoint presentation which incorporates a portion of the crest.