The focus of media relations at Lawrence is to widely publicize the newsworthy activities of the college and the achievements of its people. Communications staff members pursue stories in local, regional, and national print and broadcast media that bring to the public's attention the distinctive attributes of Lawrence and the contributions of Lawrentians to higher education, society, and the arts.
Increased visibility and recognition for Lawrence not only helps strengthen the academic reputation of the college but also helps build a favorable public perception of the intellectual and artistic contributions of a liberal education and the special place liberal arts colleges have within American higher education.